STORYTELLING
Workshop
We look at the current status, answer the questions how and why and create your stories.
We begin by chiseling out your core story – that one story that captures the soul of your organization. Thereafter we unleash our creativity and develop a number of themes and engaging stories that support your organization’s goals.
You can compare the core story to a Christmas tree and the supporting stories to the decorations. Make sure to pick a high quality specimen and give yourself more than just a few seconds to select the best mix of tinsel, angels and lights.
Stories that stick like glue
I am pretty sure that you would be able to retell a couple of the traditional fairy tales if I asked you. This might be due to the fact that you are exceptionally clever, but may I also suggest that it might have something to do with the way the tale is structured. During the workshop I will shed light on what it is that makes a story stick and how to create a story that is easy to pass on.
This is what you get
Following the workshop you will get a written material that contains your core story, a description of the themes that have been selected, as well as a supporting story for each theme. You material will also cover an overview of your current status, your organization’s storytelling and content marketing goals, as well as suggested next steps.